It is not new that English is the global language for business. What is new, however, is the pace of globalization, which is making cross-border commerce, acquisitions, and exchange of best practices more common, and the need for English proficiency more vital throughout organizations.
In the past, large companies such as GE have designed proprietary e-learning tools to teach so-called business English across the global enterprise. The trouble with this approach is these programs tended to be expensive to develop, difficult to assess and inflexible—unable to adapt quickly to the constant addition of new terms, idioms and acronyms that constantly crop up in business English. “It’s a huge issue,” says Rodney Nelsestuen, a research director at TowerGroup, who adds that today’s business pace is so demanding, the push for efficiencies so intense, it’s simply not acceptable to slow things down with questions in mid sentence about language.
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